Our Origin Story
Min Young Lee and Greg Sato, the creative forces behind Finery, are connected by a rich variety of influences that shape the brand's distinctive design ethos and philosophical outlook. Hailing from diverse backgrounds that span from Seoul to Southern California, Sato and Lee boast a combined wealth of over 5 decades of experience in the fashion industry, with a formidable portfolio of experiences across various facets of the field.
Global Influence
Having lived and worked in fashion capitals like Seoul, Tokyo, Shanghai, and New York, Sato and Lee established Finery’s home base in Los Angeles. Their design perspective draws upon international influences that cut across continents and eras, an intimate universe of references that includes classic European tailoring, essentialist Japanese workwear, and the easy luxury of the California coast.
The Journey
Their professional journey spans roles in renowned global fashion houses, ranging from luxury to mass-market segments, along with the successful launch of their own ventures.
Close relationships with chefs, restaurateurs, and entrepreneurs in the fine dining and hospitality community eventually led to a serendipitous opportunity for friends Sato and Lee to style the staff of four renowned chefs.
Recognizing a need for a fresh approach to staff styling and wardrobe design, their multifaceted histories, interests, and skills converged, and the concept of the Anti-Uniform was born.
ROY CHOI FOR FINERY
The Future
More than a design studio and production house, Finery is a testament to the transformative power of a shared vision, one that started and—now in its 12th year—continues as an attempt to center the worker when creating workwear, to produce the kind of elevated workday essentials that encourage everyone, regardless of their role, to look, feel, and do good.
