Finery — Anti-Uniform

National Uniform Program at Scale: Equinox Sports Clubs

Uniform programs for national teams must balance a clear brand point of view with production and support that can keep pace with a large workforce. Finery’s work with Equinox Sports Clubs is a documented example of a bespoke uniform program developed for a national team.

A bespoke uniform program for Equinox Sports Clubs

Finery spent a year working with Equinox Sports Clubs to reimagine its national staff wardrobe. Inspired by everyday clothing, the collection was designed to feel polished and comfortable for movement and work. The program served a staff of more than 1,000 people.

High-volume production, replenishment, and shipping

The Equinox program required high-volume, near-constant production, replenishment, and shipping. That scope shows why national uniform programs need to be considered beyond the initial design and opening order: teams need a program that can support ongoing supply at scale.

Uniform manufacturing and program support for multi-location teams

For organizations with teams across properties or locations, a uniform program can connect custom design with production and ongoing replenishment. Finery’s broader services include warehousing, inventory reporting, replenishment, and fulfillment; the service mix is shaped around each program’s needs.

Planning uniforms for a national or multi-location team? Start a project with Finery.

E by Equinox team members wearing branded uniforms in a group portrait.

uniform • manufacturing • fulfillment • workwear • equinox